Joining forces

to reduce speed and crashes

Central Coast Council has again joined forces with local police in a campaign this May to target a reduction in speed related road crashes through an education and awareness campaign focusing on 50km/h local roads.

3 May 2023

TRAFFIC and Highway Patrol Inspector Martin Searle hopes that this year’s campaign will help the community understand that ‘Your speed matters’ and ‘Every K counts’, which will result in drivers slowing down and the reduction of speed-related crashes.

“This year’s campaign will feature a Transport for NSW video narrated by Mathematics Professor and media personality Eddie Woo, which explains how long it takes to stop at 50km/h compared to 60 or 80km/h – helping the community understand that every kilometre counts,” Mr Searle said.

“We are reminding motorists that they can make a difference by making safer choices on our roads – to make road safety a priority and slow down, particularly in built up urban areas with 50km/h zones where children, older road users, cyclists and pedestrians can be.”

Council Administrator, Rik Hart said the collaborative partnership with police helps to enhance their presence with the important objective to reduce speeding across the region.

“Along with increased presence from NSW Police, Council is focusing on increasing the messaging to the community through our social media and other communication channels this May.”

“Education can have a big impact on changing behaviours – we’re encouraging Coasties to slow down on local roads, and to drive safely and look out for each other.”

The campaign will see enhanced police enforcement across local roads and deliver educational messages to the Central Coast community.

Watch the video here: Eddie Woo discusses stopping distances and speed - YouTube